Strategy and Planning
Identity opportunities to support current paid and unpaid media content with audience members who are most likely to buy your products and services by driving their online traffic to your brand’s website.
Media Plans with transparent cost and granular detail on platform partners approved by the client and optimized through the campaigns.
Campaign Management
Daily monitoring and analysis of campaign performance
Weekly optimizations log sent to clients for approval
Budget Management
The Process
The Budde System is a collaborative workflow to support current paid and unpaid media content with audience members who are most likely to buy your products and services by driving their online traffic to your brand’s website.
Activation
Asset Trafficking
Platform build outs with industry standard naming conventions on all ads with tags tracking all ad data back to the Media Dashboard
Analytics
Reporting dashboard access provided following all campaign launches with all paid and unpaid media tracked
Reporting decks sent weekly
Monthly Reporting Calls
Data backed optimization and recommendations
Insight based reporting: what worked? Why did it work? how can we optimize toward this?
The Tactics
Podcast & Radio
Retail Media Networks
Paid Search
Paid Social
Retail and Product Ads
Programmatic Display and CTV
Private Marketplace Deals
CTV/OTT/Streaming TV
Linear TV (Local, Cable, and National)
Top Platform Access
Amazon Media
Target’s Roundel Media
Walmart Connect
CVS Media Network
Programmatic Partners
and More